We start with a focused launch of ~1,000 customers on a 60-day program, guaranteed to reach 8%.
Strategy:
Seed product with clinicians, influencers, and practitioners.
Generate visible results + social proof + test data.
Drive pre-orders and subscriptions from proven outcomes.
In the current market, competitors replace ~40,000 users monthly due to churn.
We win by:
Reducing churn (product works + measurable results).
Increasing LTV through subscription + progress tracking.
Scaling acquisition through trusted voices and clinical validation.
Funding enables this initial push—after which cash flow becomes self-reinforcing.